Free live training with Jamie Arrigo
Talk yoursh*t
Turn the opinions you only share off-camera into social content people send with “THIS.”
Nov 5 · 12 PM ET · Live online
Save my free seatYour POV is the strategy
You have plenty to say until it’s time to post.
Then the caveats creep in, the interesting sentence disappears, and you publish something safe, boring, flat, neutral. Let’s get the good part back.
I’ll show you how to turn “Can I actually say that?” into content that makes someone send your post to a friend and say, “You need to follow this person.” You’ll learn to catch Safe Content™ before you publish it and use my 5 Cs to connect what gets you noticed to what you want to be known and paid for.
For founders and creatives with strong opinions and good work who are smart enough to know that “safe” never gets you paid.
Nov 5 · 12 PM ET · Live online
Save my free seatDraft · not posted
Everyone’s journey is different.
Safe Content™My views 4X’d after a few days of working with Jamie.
Elyssa Jakim
Safe content puts you in a box
Somewhere between “I should post this” and “publish,” you disappear.
- The thing you told a client that made them say, “Why isn’t anyone talking about this?”
- The voice note you could’ve published as a reel.
- The sentence you replaced with “Everyone’s journey is different.”
There’s a reason those moments land. In this training, we’re going to look at what makes them work and how to bring that into the content you actually publish.
Here’s what we’re getting into
Safe Content™: when your editing becomes the problem.
Spot where you’ve removed everything someone might disagree with and accidentally removed their reason to follow you.
The Recognition Effect: “Holy shit. Someone finally said it.”
Learn to put words to what your people have experienced but haven’t known how to explain. That’s the kind of content they send to a friend.
My 5 Cs: give every post a job.
Use current events, connection, controversy, credibility, and conversion to reach new people, build trust, and give them a reason to look at your work.
Get known without becoming a hostage to your biggest post.
Connect a moment of attention to lasting interest in you, with room to have other interests and change your mind.
I got cancelled. I have more to offer you than “ignore the haters.”
An honest look at criticism, imagined reactions, and deciding what you’re ready to say publicly.
Client proof / Heather Roma
From “What do I even post?” to this.
“With Jamie’s coaching I now have endless ideas for getting my content out there in a very clear and also very enticing way. With the tools I learned to use, I’m also making way more personal connections, gathering new leads for my mailing list and have even gotten some purchases of my digital product.”
Heather Roma
Jamie Arrigo · Creator of POV to Profit
Your host
Hi, I’m Jamie. There’s a strategy behind these rants.
I’m a creative strategist, photographer, and the creator of POV to Profit.
After being cancelled in 2020, I rebuilt my personal brand and a business that supports my family.
Now I help founders and creatives figure out what to say, how to get people to care, and how to connect that attention to their work.
Including the people who have spent years thinking, “Maybe I’m just bad at social media,” “Social media doesn’t work,” or “I’m shadow-banned.”
Client proof / Andrew Kaufman, M.D.
From believing he was “shadow-banned” to this.
“She spotted emerging trends and cultural shifts early, then built a content strategy that grew our following past 300K across platforms. She demonstrated smart execution that led to thousands of leads per month, with the best months nearing 5K new leads.”
Andrew Kaufman, M.D.
Build a following you don’t have to fake it for.
You’ve spent enough time anticipating the person who might take it badly.
Let’s make something for the person who’s going to send it with “THIS.”
Nov 5 · 12 PM ET · Free live training
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